Developing Exceptional People and Performance:  Specializing in women and people of color in the workplace

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"Trudy you are a passionate and dynamic facilitator who sparks people into action. Your leadership made the difference in a great conference and resulted in learning for all the participants. I am truly looking forward to participating in your programs again."

Carmen Callies-Garcia Manager,
Human Resource

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Personal Branding

by: Trudy Bourgeois



The concept of self-marketing is taking corporate America by storm. Most people haven’t paused long enough to think of themselves as a brand. But, that is exactly what you are. Your brand is the sum of your experiences, beliefs, values, accomplishments, and personal vision. The goal of building a brand is to valuable asset. Here are twenty tips that you will need to consider as you develop your brand.

PERSONAL BRANDING “BEST PRACTICES”
1. Reject the “comfort zone”

2. Commit to continuous learning

3. Reach out for mentors

4. Understand the political game but avoid the cross fire

5. Add one new competency every year

6. Take ownership for your own training/development

7. Embrace change as an “opportunity”

8. Value Diversity in its broadest sense

9. Views leadership as an opportunity to serve

10. Seek breakthrough results

11. Practices “resiliency”

12. Maintains visibility through involvement

13. Remain Focused

14. Ability to inspire others

15. Effectively Communicates

16. Manage Priorities

17. Seeks constructive feedback

18. Clarity of Vision

19. Committed to harnessing the greatest of others

20. Incorporate fun into everything




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