Personal Branding
by: Trudy Bourgeois
The concept of self-marketing is taking corporate America by storm. Most people haven’t paused long enough to think of themselves as a brand. But, that is exactly what you are. Your brand is the sum of your experiences, beliefs, values, accomplishments, and personal vision. The goal of building a brand is to valuable asset. Here are twenty tips that you will need to consider as you develop your brand.
PERSONAL BRANDING “BEST PRACTICES”
1. Reject the “comfort zone”
2. Commit to continuous learning
3. Reach out for mentors
4. Understand the political game but avoid the cross fire
5. Add one new competency every year
6. Take ownership for your own training/development
7. Embrace change as an “opportunity”
8. Value Diversity in its broadest sense
9. Views leadership as an opportunity to serve
10. Seek breakthrough results
11. Practices “resiliency”
12. Maintains visibility through involvement
13. Remain Focused
14. Ability to inspire others
15. Effectively Communicates
16. Manage Priorities
17. Seeks constructive feedback
18. Clarity of Vision
19. Committed to harnessing the greatest of others
20. Incorporate fun into everything





